!N

As in all our designs, living life in the moment is a principal factor.  This one is no different. Ideas come and go while taking in everything around us.  A quick note, a simple sketch and the idea is saved.  We may come back to it later or we may run with it right then and there.

Let us take you on a short story as to how this one came about.

Time is of the essence.  And utilizing time at the most efficient moment is paramount. Spending our allotted time in the past or the future saps our energy, creates turmoil in the brain and blocks us from enjoying what is happening NOW.

In our eyes it was clear NOW (which several of our designs incorporate, including the original trademarked logo) needed to be punctuated to make it clear where our mindset needed to be.

Exclamation point: (noun)

1: a mark ! used especially after an interjection or exclamation to indicate forceful utterance or strong feeling

2: a distinctive indication of major significance, interest, or contrast; "the game put an exclamation point on the season"

called also exclamation mark

Then, it seemed so obvious and simple that the exclamation point and the word NOW work together. Originally, it fell normally at the end but since we’d been working on looking at things from different perspectives and angles we thought we’d try it in some other way. Maybe upside down. Then it became clear we’d make the N with the exclamation point as part of the letter.  Redefining the letter N to reflect our mantra. It worked; and we thought it looked good too.

Then to simplify even further, the two would be incorporated together into one comprehensive design. This then could be used alone and stand for both.  The design became a scarlet letter of sorts that tells the world you are living in the moment and reminds us of where our mindset and focus should be.