Life…IT’S UP 2 U, or is it?

In a world in which many believe the cause of their success or failure is someone else’s responsibility; we are here to remind you that IT’S UP 2 U.

Years ago, when we toyed with the concept of LiFE is NOW… we had a difficult time completing the very broad concept. (See photo below taken from our website)

The Story

At the time, we recognized life is to be lived in the now and then realized that the concept of “LiFE is NOW” was incomplete, almost unfinished in a sense; and needed a “call to action”. We felt an obligation to impart some action that would move people to live their lives now and to the fullest; so we tried to appeal to all life possibilities with one word or phrase. We quickly came to understand this was an formidable task and we resigned ourselves to add “…” after LiFE is NOW and let you add whatever action you needed to finish your concept.

Recently, though, from what appeared to be nowhere, a thought came to us (you know when you stop thinking about something the answer comes to you?).


Sand Signature, Cape Cod MA 2021

It was simple, encompassing and to the point. You decide whether to remain where you are; whether to change; go on vacation; volunteer; move; learn to fly; or any other goal you may have. Many times life is up to you, not someone else. Sure, we can’t expect to move happily and successfully through life without some help and encouragement from others, but the majority of the onus falls on us. It’s up to us to make the decisions that will move us or keep us where we are.

Generally speaking we think most people in the world want the same thing (happiness, security, love) but we have different paths and methods of getting there but by and large that journey must start with us.

No one else can truly make you who we want to be; It’s up 2 U.

We had it all along! Now you can too.

LiFE is NOW…It’s up 2 U.

You decide.


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