We explain our “Entering LiFE…” logo!

So, it appears some of our designs require some minor explanations in order to understand the thought process behind them. For example “Entering LiFE / EST NOW”. We thought it was pretty straightforward but everyone’s perspective is different and the thought process is coming from a different background.

Anyway, everyone loves those town signs welcoming you to your next destination. It’s usually a happy time like a vacation with your kids as you get excited moving that much closer to your destination. Well, the same goes for life; at least is our eyes. The thought process is that its time to enter life, get in the game; and it is always established NOW. Life is not a destination but a constant state of being and rather than float from one moment to the other; enter life, get in the game and start participating.

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